Originally introduced in Europe, Sugar Candy Rose required a fresh identity tailored for the U.S. market. Known for its lush, oversized blooms in vibrant shades of pink and orange, the rose makes a bold visual statement in the landscape. While the original European branding leaned heavily into a playful candy theme, this rebrand takes a more refined approach—highlighting the striking bloom colors while subtly nodding to the whimsical, sugary charm of the name. The result is a visual identity that feels both enchanting and elevated, designed to captivate garden enthusiasts and retailers alike.