Garden Gems is a collection of miniature redbud trees developed as a native alternative to Japanese maples, intended to be striking focal points in residential landscapes. This project focused on creating a modern, eye-catching brand identity that distinguishes Garden Gems from traditional competitor brands. The clean, contemporary visual language was designed to resonate with the horticultural trade audience, while also highlighting the collection’s unique appeal. The result is a bold and memorable brand that elevates native plants in a fresh, market-ready way.