Star Roses and Plants Advertising
Print and Digital Advertising | Photography | Layout
A selection of ads I’ve created while working for Star Roses and Plants. May of the ads feature photography that I shot myself.
Scentables by Bloomables
These ads were created to drive customers to our website and build awareness for a collection of fragrant plants called Scentables. This was a top performing ad in Spring 2024 with 1,500 unique QR code scans which resulted in 1,906 active sessions on Bloomables.com. This increased traffic on Bloomables.com by 24%.
Bloomables
This ad was built specifically to run in Southern Living magazine to bring attention to a new hydrangea. The imagery and messaging was chosen to introduce this new plant as well as inspire gardeners. This was the second highest performing ad in May 2024 with 430 unique QR code scans which resulted in 550 active sessions on Bloomables.com.
Trade vs. Consumer
Star Roses and Plants often needs to advertise the same product to different audiences. In this case, the horticultural trade and the retail consumer. This is an example of how the same plant needed to be presented two different ways. On the trade side I focused on comparing qualities of this new Lilac plant to the traditional older varieties. On the consumer side I wanted to pull on the nostalgia is Lilacs while explaining the modern qualities of this improved variety.
