Star Roses and Plants
Art Direction | Trade Show Booth Design | Layout | Web
As a Senior Graphic Designer and Photographer at Star Roses and Plants, I’ve worked on a multitude of projects. Everything from catalogs and calendars to tradeshow booths and websites. Many of which feature my own photography.
The challenge was we needed to reach two different audiences, the home gardener and industry professionals. We achieved this using a dual Home Screen which prompted users to choose what content they needed. Users are able to easily toggle between consumer and industry using the top tab bar.
I worked to curate all photography and designed a range of graphics. Post-launch, I continue to work closely with the team to maintain and update content.
This website was designed and developed in collaboration with SRP’s Design Manager and Communications Manager, along with a third-party web development firm.
Annual Rose Catalog
Every year SRP produces two product catalogs and an extensive order form for its bare root rose plant products.
Print Advertising
This is the most recent ad I designed to be published in American Rose Society magazine.
Grower Calendars
Every year I create our Grower Calendars, poster size and portable plastic version. Hundreds of these get sent out to our customers and our internal teams.
Trade Show Booth Revamp
In 2025 I was challenged with revamping our Cultivate booth to be more visually interesting from all angles while showing off multiple brands, and with ample room for customers to explore our products.